Learn About Rural Road Safety
We develop yearly campaigns around rural road safety that are based on trends. The committee also strives to embrace the latest technology and social platforms to reach audiences in new and unique ways. Production and coordination are provided in-kind by committee organizations and ad placement has been previously funded by Government of Ontario grant programs.
2022
The 2022 campaign takes a fresh new approach with a whole new creative design and a mobile-first formatted content strategy.
2021
The 2021 campaign built on the success of the 2020 campaign, but it took a video-first approach. New creative assets were created for the road safety themes.
2020
2020 was the first campaign and the committee demonstrated their ability to develop communications through the use of primarily still assets. This campaign laid the groundwork for future work by showing the true power of social media ad placement to geo-target audiences in a defined area.
Additional Resources
We are always on the lookout for create content from collaborators across the Province. Here are some of our favourite items.